Hello there!

Who am I?

I’m a Marylander through and through. I love Chesapeake Bay Blue Crabs and UTZ Potato Chips. Yes, Old bay goes on everything. It’s Bal-d-imore not Bal-t-imore. It’s wa-r-sh not wash. And seeing crab cakes on out-of-state menus makes me chuckle.

What I do?

I’m a brand builder, content strategist and growth marketer who loves fresh ideas, ambitious challenges and fast-paced work environments. I’m strategic and tactical, and I care about tangible results and the exceptional work that goes into getting them.

My Strengths Finder

Restorative, Empathy, Relator, Intellection, Learner

Favorite Reads

  • “Designing Brand Identity: An Essential Guide for the Whole Branding Team” by Alina Wheeler
  • “The Brand Gap” by Neumeier
  • “How Brands Grow” by Byron Sharp

Skills & Experience

Adobe Illustrator 95%
Adobe Indesign 85%
Adobe Photoshop 65%
Brand Strategy & Development 85%
Hubspot 75%
Copywriting 85%
Content Strategy & Management 75%
Project Management 95%

Education

1-on-1 Leadership Coaching
with Michelle Burke of Bossibly / 2019

Hubspot Certification
in Marketing Software, Inbound Marketing, Content Marketing, Contextual Marketing, Email Marketing, Growth Driven Design and Social Media / 2018

Master of Arts, Publications Design
at University of Baltimore / 2011 – 2013

Bachelor of Arts, English with a focus in Journalism
at Randolph-Macon College / 2007 – 2011

Experience

Creative Director
at Blue Water Development / October 2018 – Present

Art Director
at Blue Water Development / May 2017 – September 2018 

Marketing Manager
at Blue Water Development / June 2016 – May 2017

Marketing Coordinator
at Dougherty + Dougherty Architects / October 2015 – June 2016

Marketing Associate
at Allison+Partners / March 2014 – October 2015

Outside of Work Life

I love travel! I’ve visited 20-some countries and counting. Recent ventures include South Korea, Israel and Jordan. Future ventures include Guatemala, New Zealand and Australia. 

To support my travel habit, I Airbnb my adorable A-frame, hi-A-tus. Maintaining my rental has evolved into a hobby of sorts over the last two years. I’m always striving to streamline and improve the guest experience. I’m currently working on a blog that provides special offers, recommendations and local insights to my Airbnb guests. 

petra